With over 2.77 billion social media users across the globe, it’s safe to say platforms such as LinkedIn and Twitter have revolutionized the way companies are doing business. The need for an effective social media strategy, especially in the IT industry, can’t be overstated. By selecting the right platforms, developing a successful strategy, and tactfully monitoring your accounts, you'll leverage this powerful communication tool and improve your business outcomes.

According to GlobalWebIndex, 54% use social media to research products. In 2020, the number of new users joining social media every single day was about a whopping 1.3 million. It makes sense to leverage social media marketing to generate new leads, but are your efforts really effective? For social media strategy success, you can't just existence of a social media account or buy untargeted paid ads. It is imperative to take measured steps in the right direction to ensure returns. Let’s talk about what are the best strategies for social media marketing, and how to go about designing an effective campaign.

Content marketing is a proven method of efficiently and organically increasing your advertising reach and strengthening your brand. With proper implementation, content marketing can provide a significant ROI as you reach new markets and encourage the conversion of fresh and existing leads.